Sidiz, Live Talk '#Andaseomanayo' with Film Critic Lee Dong-jin on the 4th

Sidiz, '#MeetWhileSitting' Live Talk, Introduction Image of Film Critic Lee Dong-jin Edition.
[Photo by Sidiz]

[Asia Economy Reporter Kim Jong-hwa] Sidiz, the chair specialist brand of the Persis Group, will hold a live talk titled '#MeetWhileSitting' with film critic Lee Dong-jin on its official Instagram at 8 p.m. on the 4th.

The On-Chair Live Talk, held as part of Sidiz's newly launched campaign "Life on the Chair is in Progress," was planned to reexamine the value of chairs in daily life and to support the lives everyone creates while sitting on chairs. Musician Lee Seung-yoon, lyricist Kim Eana, and film critic Lee Dong-jin, who serve as brand ambassadors and convey the value of time and experiences spent sitting with resonance, will also participate in the live talk.

The live talk will proceed by introducing "memorable stories" and "impressive stories" selected by each ambassador from about 600 diverse life-on-the-chair stories submitted in advance.

The first live talk held on the 29th of last month with musician Lee Seung-yoon and lyricist Kim Eana was watched live by more than 3,600 viewers, and the replay video uploaded immediately after the broadcast surpassed 8,500 views, concluding with great interest. Consumers commented that the two ambassadors showcased fantastic chemistry, delivering both fun and emotion, and that it was an opportunity to reflect on the meaning of time spent on chairs.

The second live talk, hosted by film critic Lee Dong-jin tomorrow, will be based on the pre-submitted "life on the chair" stories and will introduce movies and movie soundtracks that suit or are recommended for each story. Given Lee Dong-jin's strong public trust, it is expected to resonate not only with movie fans but also with many others.

A Sidiz official said, "Since these are ordinary but deeply relatable life stories on chairs, many people seem to respond positively. We ask for continued interest and participation in tomorrow’s talk with Lee Dong-jin."

Meanwhile, Sidiz is conducting the campaign "Life on the Chair is in Progress," conveying the message that various experiences on chairs ultimately shape life. Through TV commercials, digital videos with brand ambassadors, and consumer participation events, the brand is newly highlighting the meaning of chairs, which are most closely connected to life.