[Asia Economy Reporter Seungjin Lee] Paldo, a comprehensive food company, announced on the 3rd that it will newly launch 'Wangttukdeong Bag Noodles,' a reinterpretation of the cup noodle 'Wangttukdeong.' Through the new product launch, Paldo aims to enhance the brand awareness of Wangttukdeong and expand its lineup of red soup ramen.
'Wangttukdeong Bag Noodles' was inspired by consumers who cook the cup noodles with their own recipes. In fact, customers often cook Wangttukdeong in various ways by adding eggs, sausages, and other ingredients. Unlike cup noodles that are prepared with hot water, cooking with a pot allows consumers to enjoy it with preferred additional ingredients.
Paldo focused on replicating the unique taste of Wangttukdeong cup noodles according to the planning intent. First, thinner noodles were applied compared to the company's existing bag noodles. The reduced thickness of the noodles pairs well with the spicy soup. The dough was enhanced with vegetable extracts such as cabbage, shiitake mushrooms, garlic, and green onions to enrich the flavor. The starch content was adjusted to increase the chewiness of the noodles, suitable for pot cooking. Instead of refined salt, roasted salt was used in the powdered soup to add umami. Like the cup noodles, it is ready in 3 minutes with boiling water.
Cost-effectiveness targeting the MZ generation (Millennials + Generation Z) is also a feature. The noodle weight is increased by 20% compared to the cup noodles, making it more filling. The total weight per bag is 130g. One serving is enough for a hearty meal. Meanwhile, the price is about 22% cheaper than the cup noodles.
Kim Myungwan, Paldo's marketing manager, said, "Wangttukdeong Bag Noodles feature the thin noodles and soup flavor of the cup noodles while also offering a generous portion and chewy noodles." He added, "We will develop it into a representative product of Paldo's soup ramen through marketing activities with consumers."
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