Dongseo Food's 'MacTeam TiOP' Eco-Friendly Promotion for Purchase Targets

[Asia Economy Reporter Lim Hye-seon] Coffee specialty company Dongseo Foods announced on the 2nd that it will hold an eco-friendly promotion for customers who purchase the premium coffee beverage ‘Maxim TOP’ until October 31.

This promotion is an expanded event of last year’s first ‘Maxim TOP Passion Mileage.’ Under the theme ‘Passion for the Green! (Let’s start the passion for eco-friendliness),’ participants must remove the product label to join the event, encouraging the natural separation and disposal of PET bottles and labels. Dongseo Foods applied a tear tape on the label of products eligible for this promotion, allowing easy removal of the label by following a perforated line with a thin strip of tape in a straight shape.

The promotion items have been expanded from last season to include five Maxim TOP PET products such as Simple Smooth and Simple Smooth Roasty, plus three Maxim TOP can products including The Black, Sweet Americano, and Master Latte. Customers who purchase Maxim TOP products and enter the random number printed on the back of the label via mobile will accumulate stamps. Collecting a total of 10 stamps grants a mobile voucher for one free 275ml Maxim TOP can product and an additional prize entry ticket.

The prizes are eco-friendly goods made from materials such as Tyvek, wood, and eco-friendly recycled leather, matching the promotion theme. There are five types in total, including an eco tumbler bag, eco picnic bag, wooden cutlery set, eco camping chair, and wooden speaker.