IGAWorks, Helping Companies Grow with Data

'Mobile Index Insight' Launch

[Asia Economy Reporter Kim Cheol-hyun] IGAWorks (CEO Magukseong) announced on the 2nd that it will launch 'Mobile Index Insight,' which integrates and provides in-app payment data, app market data, and more.

'Mobile Index Insight' objectively diagnoses the app business situation based on various corporate data indicators and provides detailed information on competitive advantages and disadvantages compared to specific competitors. It offers not only basic indicators necessary to assess the app business competitive situation, such as ▲growth rate through new customer acquisition ▲existing customer churn rate ▲revisit frequency, but also in-depth market analysis including ▲cross-usage status with competing apps ▲regional distribution of loyal customers ▲VIP user acquisition status within the industry.

Regarding app market data, it provides data from Google Play, One Store, and Apple App Store. It allows multifaceted data verification such as market-specific sales scale and in-app sales data by app. IGAWorks plans to introduce the 'Consumer Index' product, which analyzes a vast amount of commerce purchase data, following 'Mobile Index Insight.'

Magukseong, CEO of IGAWorks, said, "While the mobile market size is rapidly expanding and diversifying, it has been difficult to find services that comprehensively diagnose the competitive environment and provide in-depth market insights. We expect that Mobile Index Insight, born from the organic combination of vast data, will present a standardized benchmark for the mobile market and further accelerate the business innovation speed of many companies."