Emart Launches Ostem Toothpaste and Toothbrush Brand... Targeting Premium Dental Market

Emart is exclusively launching the premium toothpaste and toothbrush brand 'Ostem G/I' line in collaboration with Ostem Pharma.

[Asia Economy Reporter Lim Chunhan] Emart announced on the 2nd that it will exclusively launch the premium toothpaste and toothbrush brand line ‘Osstem G/I’ in collaboration with Osstem Pharma, a subsidiary of Osstem Implant.

The newly introduced products consist of three items: Osstem I Tartar Care Toothbrush, Osstem I Tartar Care Toothpaste, and Osstem G Gum Care Toothbrush.

Based on Osstem Pharma’s technology and expertise, Emart has planned for a total of eight months to introduce two segmented lines targeting implant customers and gum health management: Osstem I and Osstem G. Osstem I is specialized in meticulous tartar care, designed for customers who require professional tartar management and those who have undergone implant procedures prone to tartar buildup. The Osstem I Tartar Care Toothpaste contains ingredients certified by the Ministry of Food and Drug Safety to prevent tartar deposition and can inhibit bacteria that cause gum disease.

The Osstem G Gum Care Toothbrush features 10,000 tetramo bristles that split into four strands at the tip, designed effectively for gentle tooth cleaning and gum care without irritating the gums. The Osstem G Gum Care Toothpaste is scheduled to be released later this month.

An Emart official stated, “Considering the increasing number of implant surgery patients and gum disease patients every year, we have newly introduced a premium dental care line that is convenient for post-implant surgery care and proactive gum health management. We will continue to strive to develop premium dental care products that meet customer demands.”