An LG Electronics model is trying on the Medihear at the LG Pra.L Medihear exclusive experience space installed at the LG Best Shop Bongcheon branch in Gwanak-gu, Seoul. (Photo by LG Electronics)
[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 1st that it will significantly expand the dedicated experience spaces for the LG Pra.L MediHair, a medical device for hair loss treatment.
Since the end of last year, LG Electronics has been operating dedicated experience spaces in major LG Best Shop stores nationwide, allowing customers to try MediHair firsthand. As of early May, the number of experience spaces nationwide was around 40, but it has recently increased to 100 and will be gradually expanded to 200 stores nationwide.
Customers can visit the LG Pra.L MediHair experience zone reservation page on the LG Electronics website, search for the nearest experiential store, and make a reservation for their preferred time.
When visiting an experience store, customers can wear the product in a specially prepared space and choose from three LG Pra.L MediHair care modes that suit their hair loss type: ▲Total Care (27-minute mode, full scalp care) ▲Front Care (18-minute mode, focused care on the front and top hair) ▲Top Care (18-minute mode, focused care on the crown and top hair).
LG Pra.L MediHair is a medical device for androgenetic alopecia treatment approved as a Class 3 medical laser device by the Ministry of Food and Drug Safety. It utilizes low-level laser therapy (LLLT) technology, recognized by the U.S. Food and Drug Administration (FDA) as one of the treatments for androgenetic alopecia. The device treats hair loss by supplying nutrients to hair through energy emitted from a total of 250 light sources, including 146 lasers and 104 LEDs, which activate follicle cell metabolism.
Kim Sunhyung, Head of Marketing for Korea HE at LG Electronics, said, "We will ensure that more customers can directly experience the excellent usability and effectiveness of LG Pra.L MediHair."
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