Eastsoft supplies AI·AR-based 'Real-time Virtual Fitting' to Lotte Duty Free... "One of AI Vision Technologies"

[Asia Economy Reporter Hyunseok Yoo] Eastsoft, a company specializing in artificial intelligence (AI) services, announced on the 28th that it has supplied its self-developed real-time virtual fitting technology for glasses and sunglasses to Lotte Duty Free.

Eastsoft's in-house AI technology research lab, ‘AI PLUS Lab,’ has independently developed real-time virtual fitting technology that allows users to easily try on glasses and sunglasses. This technology is being serviced through its subsidiary DeepEye on the online eyewear shopping mall app ‘Rounds.’

In fact, the Rounds app offers a ‘photo-type’ virtual fitting that allows users to easily try on thousands of glasses and sunglasses with a single photo, and a ‘mirror-type’ virtual fitting using AR technology that lets users try on products while changing them as if looking into a real mirror.

This technology features real-time rendering of the wearing sensation according to the angle and direction of the face, and allows adjustment of details such as the height of the nose pads when wearing glasses or sunglasses, providing an experience similar to actual wear.

Eastsoft’s virtual fitting technology was applied to the fully revamped Lotte Duty Free mobile app on the 27th of this month, marking a significant milestone as the first case in the duty-free industry to introduce AI-based virtual fitting technology for glasses and sunglasses.

Prior to the technology supply, the two companies signed a memorandum of understanding (MOU) in May last year focused on ‘AI·AR technology cooperation,’ and since then have been collaborating on ▲ AI·AR technology development and introduction, ▲ discovering innovative e-commerce service methods, and ▲ providing differentiated value to customers.

This virtual fitting technology supply was carried out as the first step of mutual cooperation and can be experienced through the ‘AR TRY ON’ feature in the newly revamped Lotte Duty Free mobile app.

Currently, the Lotte Duty Free mobile app offers real-time virtual fitting that allows users to try on popular overseas luxury sunglasses such as Gucci, Saint Laurent, and Balenciaga without visiting the duty-free store.

Jungsangwon, CEO of Eastsoft, said, “Amid the recent spread of untact (contactless) consumption culture due to the COVID-19 pandemic, we are pleased to supply our real-time glasses and sunglasses virtual fitting technology to Lotte Duty Free, the number one duty-free store in Korea.” He added, “Since 2015, Eastsoft has been researching AI technology and is technologically prepared for the upcoming metaverse era with AR-based virtual fitting and AI virtual humans. We will strive to provide services that bring convenience to our lives in more diverse ways.”

Meanwhile, the virtual fitting technology applied to the Lotte Duty Free mobile app is one of the latest AI vision technologies independently developed by Eastsoft’s AI research lab by combining facial recognition technology and glasses modeling technology, and was patented in March last year.