Bodyfriend, 6 Consecutive Years as No.1 Massage Chair in the 'Premium Brand Index'

Approximately 70 Billion KRW Invested in Research and Development Over the Past 5 Years

[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend (CEO Park Sang-hyun) announced on the 27th that it has been selected as the No. 1 brand in the massage chair category for six consecutive years in the '2021 Premium Brand Index (KS-PBI)' organized by the Korea Standards Association (KSA).

The Premium Brand Index (KS-PBI) is a brand asset evaluation system jointly developed by the Korea Standards Association and the Seoul National University Business Research Institute. It selects and awards brands with the highest value in each field through a large-scale consumer survey of about 100,000 people. Bodyfriend has secured the No. 1 position in the massage chair category for six consecutive years this year. A Bodyfriend representative explained, "In the increasingly competitive massage chair market every year, creating an unmatchable gap in five areas?technology, design, quality, service, and customer satisfaction?has become a distinctive competitive advantage, and our repeated new challenges leading market growth have been highly evaluated."

In fact, Bodyfriend has invested about 70 billion KRW in research and development over the past five years to develop new healthcare technologies. The R&D is centered around three major convergent research organizations: the Technology Research Institute, the Design Research Institute, and the Medical R&D Center. In particular, the Medical R&D Center, led by professional medical staff, is proving the correlation between massage chairs and health and developing new healthcare solutions.

In customer service, satisfaction is enhanced through the '5-Year Responsibility Program,' which provides five years of free after-sales service (A/S) regardless of the product model, and the industry's largest delivery workforce of about 250 specialists who operate in teams of two to complete delivery within three days after order receipt. A Bodyfriend representative stated, "Going forward, we will enhance brand value by evolving into a digital healthcare robot company through convergence with various fields such as AI, big data, and cloud technology."