bhc launches 'Half Portion Menu' for Single-Person Households

Half Chicken, Cheese Balls, and Cola Set for Around 15,000 Won
Increase in Single-Person Households and COVID-19 Impact Normalize Solo Dining

[Asia Economy Reporter Lim Hye-seon] A half-portion menu for single-person households has been launched.

Chicken franchise bhc Chicken announced on the 27th that it has launched a delivery-only half-portion menu starting from the 27th. As the number of single-person households increases and solo dining has become routine due to the impact of COVID-19, this menu targets them. The set includes half a chicken, cheese balls, and cola, priced between 15,000 and 15,500 KRW.

According to the Ministry of the Interior and Safety, as of the second quarter of this year, among the total number of households (23,256,332 households), single-person households accounted for 9,241,964 households (39.7%), the largest share. Including two-person households, the proportion reaches 63.4% of the total. Delivery app companies have added a single-person menu category on their application screens to enhance customer convenience. The dining-out market is also rapidly responding to these environmental changes. Food service companies are offering single-person menus regardless of industry or menu type. Domino's Pizza recently created a single-person pizza category in its ordering application. The number of single-person pizza orders exceeded 50,000 within a month of launch. Single-person shaved ice is also popular. At Ediya, sales of single-person shaved ice exceeded 350,000 units in the past month.

Among the chicken industry, bhc quickly developed a single-person menu. A bhc representative explained, "Since the COVID-19 outbreak, with the increase in remote work and the culture of eating alone becoming established, single-person menus have become a trend," adding, "We designed the menu to allow customers to enjoy various items at once."