CJ CheilJedang Supports Olympic National Team Cheers

[Asia Economy Reporter Seungjin Lee] CJ CheilJedang announced on the 16th that it will carry out a campaign to support the national athletes participating in the 2020 Tokyo Olympic Games, led by its 'Bibigo' and 'Gourmet' brands.

The ‘Bibigo’ brand is launching the ‘National Team Sincere Support’ campaign. Under the theme of ‘Bibigo supports the Korean national athletes with sincerity together with consumers,’ consumer events will be held on Bibigo’s official Instagram from before the opening to the closing of the Olympics.

First, from the 20th to the 27th, an event will be held to predict the final competition record of swimming prospect Hwang Sun-woo, whom CJ CheilJedang officially sponsors. Participants who guess the closest record will be entered into a draw to receive a swimming cap autographed by Hwang Sun-woo and a limited edition swimming athlete LEGO keychain.

There will also be a ‘Sincere Emoji (Emotional Pictogram)’ event where participants can write supportive messages for the athletes in the comments. This event runs from the 23rd to the 30th of this month, and through a draw, limited edition golf athlete LEGO keychains and Bibigo products will be awarded. Additionally, a medal pledge event will be held where participants can receive a ‘Bibigo Sincere Support KIT’ composed of the same items provided to the national athletes.

The ‘Gourmet’ brand is conducting the ‘Go, Medal! Supporting Our Athletes with Gourmet’ campaign. A pre-event to support athletes was held on Instagram, and until the 8th of next month, a themed exhibition titled ‘Filled with Sincerity, Go! Medal!’ will be operated at CJ The Market, CJ CheilJedang’s food specialty mall. Various products from Bibigo and Gourmet can be purchased at discounted prices.

CJ CheilJedang also delivered ‘Bibigo Sincere Support Sets,’ consisting of Bibigo Yukgaejang, Hetbahn, and other items, as well as Gourmet premium pizza and Gourmet Chinese convenience foods, to the national athletes’ village so that the athletes can enjoy a hearty Korean meal during the competition in Japan.

A CJ CheilJedang official said, “We prepared this campaign to convey the hearts of consumers supporting the national athletes. We hope that all national athletes participating in the competition achieve great results.”