Smart Marketing-Enabled China Service Expansion Solution 'IceSmartGo'

The iSmartGo solution, a proprietary SaaS solution capable of building and operating WeChat mini-programs in China, is launching along with smart marketing initiatives.

Developed by iClick Interactive Asia Group Limited (hereinafter iClick), the iSmartGo solution supports the opening and construction of e-commerce stores within WeChat, China's largest social media messenger, through smart marketing tools.

This solution utilizes data-driven marketing technology to acquire high-quality traffic through precise audience targeting and provides sophisticated data analysis. As a result, domestic brands aiming to enter the Chinese market can accurately understand the needs of local target customers and receive various marketing know-how and cross-border smart retail solutions to promote rapid growth.

iClick is a Nasdaq-listed adtech company specializing in Chinese online marketing and technology platform development. Recently, it supplied online marketing solutions for the global apparel wholesale platform Gollara Co., Ltd. and the domestic car seat & baby products specialist Poled for their expansion into the Chinese market. It provides e-commerce platform construction to effectively connect brands with Chinese users.

The co-CEOs of Gollara Co., Ltd., Seongmin Park, Eunho Lee, and Dana Park, stated, “One of our most important business strategies is to accommodate the growing K-fashion demand in China,” adding, “We chose iClick as our partner for entering the Chinese market due to their extensive experience, methodologies, and technology in the smart retail sector.”

iClick currently provides services at 11 locations across Asia and Europe, including South Korea. Its proprietary platform, built on advanced technology centered on Chinese audience data, not only achieves various marketing goals for global brands worldwide but also possesses omni-channel marketing capabilities.

Furthermore, iClick plans to continue offering its premium services exclusively in the smart retail market sector.

iClick’s CEO and co-founder Jian “T.J.” Tang said, “iSmartGo, iClick’s first cross-border solution, has already secured a significant number of global clients through iClick’s strong overseas network.”

He continued, “Through this initial process, we demonstrate how iClick’s global DNA deeply understands the needs of global brands, and we are confident that iSmartGo’s potential can provide strong advantages to our clients. We also expect to extend the success achieved this time to other clients within the same industry.”