FILA Korea's 30th Anniversary, Declares 'A New Leap for the Next 30 Years'

Yoon Yoon-soo, Chairman of FILA. (Photo by FILA Korea)

[Asia Economy Reporter Seungjin Lee] FILA Korea has declared a "new leap for the next 30 years" in celebration of its 30th anniversary.

Yoon Yoon-soo, Chairman of FILA, emphasized at the 30th anniversary ceremony held on the 8th at the headquarters in Gangdong-gu, Seoul, "Building on the foundation of a 110-year brand history, we will create sustainable value with the mindset of making another 30 years for the company together."

At the ceremony, Chairman Yoon announced the "new leap for the next 30 years" and mentioned three essential tasks to welcome the new 30 years: ▲ Strengthening sports DNA and performance to propose a healthy lifestyle to consumers ▲ Advancing ESG management to participate in a healthy society and environmental protection ▲ Continuing creative challenges by healthy members.

Following this, a long-term service award ceremony was held, presenting service awards and prizes to a total of 14 employees, including 12 with 10 years of service and 2 with 30 years of service. Chairman Yoon was also included among the 30-year service recipients. Considering the COVID-19 situation, the ceremony was held with a minimum number of employees, including CEO Yoon Geun-chang of FILA Korea, and was broadcast live online.

FILA Korea started in 1991 as the Korean branch of the Italian headquarters, acquired the global brand business rights in 2007, and further grew into a global company by acquiring the world-renowned golf company Acushnet in 2011. In 2016, with a successful brand renewal and consumer-friendly policies, it sparked a craze for reasonably priced "good sneakers," changing the paradigm of the domestic footwear market.

Chairman Yoon said, "We have various assets such as a long heritage built over 110 years of brand history, global management know-how, and manpower," adding, "Based on our assets, we must unite our efforts to become a global company contributing to creating a healthy world, a brand that provides 'value' to consumers worldwide, and a trusted company."