Promotion Offering Up to 5x Happiness Credit Donation Points When Using ‘PASS QR Access Pass’
[Asia Economy Reporter Eunmo Koo] SK Telecom announced on the 12th that it has launched a widget feature for the ‘PASS QR Access Pass’ on the ‘PASS’ app, an authentication service operated by the three mobile carriers, and is running a promotion that allows users to earn up to 5 times more ‘Happiness Credits’.
SK Telecom opened the widget feature on the 12th to make it easier to use the QR access pass function within the ‘PASS’ app. Previously, users had to launch the ‘PASS’ app and press the QR access pass button to use it, but now they can place the widget on their smartphone home screen to conveniently register QR access when entering multi-use facilities.
SK Telecom is running a promotion for customers using the ‘PASS QR Access Pass’ to create social value by allowing them to earn up to 5 times the current amount of Happiness Credits per day when using the ‘PASS QR Access Pass’ for two weeks until the 25th.
Happiness Credits is an ESG point program operated by SK Telecom, where customers who help with COVID-19 prevention by using the ‘PASS QR Access Pass’ earn donation-only points called Happiness Credits. SK Telecom donates the same amount as the accumulated credits to social contribution projects. Credits can also be earned when purchasing products from social enterprises or small and medium-sized merchants on 11st and SK Store.
Currently, users can earn 10 credits (c) once per day when using the ‘PASS QR Access Pass,’ but during the promotion period, the earning limit is increased to up to 5 times per day, allowing a maximum of 50 credits per day. One Happiness Credit is worth 1 KRW, and the accumulated credits can be checked in the Happiness Credits section within the ‘PASS’ app benefits.
SK Telecom supports social problem-solving projects such as care for elderly living alone, education for disabled youth, and plastic reduction through Happiness Credits. Last year, about 760,000 customers participated in good consumption, and approximately 580 million KRW worth of Happiness Credits were accumulated.
Oh Se-hyun, Head of SK Telecom Authentication CO (Company), said, “We are pleased to contribute to improving user convenience for multi-use facility access and ESG practice through the opening of the PASS access pass widget and the Happiness Credits promotion.” He added, “We will continue to strive to make PASS an innovative service that goes beyond safe and fast authentication to coexist with society.”
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