Emart24 Unveils 5 New Marshmallow Products... "Targeting MZ Generation Preferences"

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 12th that it will launch five new marshmallow products in response to the increasing demand from customers looking for marshmallows.

The Giga Marshmallow and BBQ Marshmallow are thick cylindrical shapes, suitable for roasting on skewers at camping sites. Various marshmallow products are also introduced, including chick-shaped marshmallows, which are popular in YouTube videos due to their cute shape and eye-catching colors, and ice cream cone-shaped marshmallows, featuring chewy marshmallows inside a crispy ice cream cone that often appear in ASMR videos with interesting sounds.

Emart24 expects marshmallows to be popular among the MZ generation for social media (SNS) photo certifications, as they offer not only a soft and chewy texture for eating enjoyment but also visual appeal with unique shapes and colors.

An Emart24 official said, “Recently, marshmallows have become known as products with a soft chewiness different from jelly and the fun of making them, leading to increased customer demand. We plan to quickly introduce related products by analyzing customer preferences and trends in the future.”