[Featured Stock] Intromedic Soars with Cyworld Targeting MZ Generation... Riding the Metaverse Wave

[Asia Economy Reporter Hyungsoo Park] Intromedic is showing strong performance. The expansion of 'Cyworld' by integrating a metaverse platform is believed to have positively influenced its stock price.

As of 9:35 AM on the 5th, Intromedic is trading at 2,960 KRW, up 9.81% compared to the previous trading day.

Leading Investment & Securities forecasted that Cyworld's scalability will increase by incorporating a metaverse platform. Intromedic is one of the major investors in Cyworld Z (Z), a newly established company that acquired the service operation rights of Cyworld.

Researcher Seongman Yoo from Leading Investment & Securities introduced, "At the end of this month, Cyworld, which was once South Korea's representative platform with about 32 million subscribers, will return as an open platform equipped with 'metaverse' features called 'Cyworld Z'."

He added, "Learning from the past critical failure of 'mobile adaptation' that caused Cyworld to be sidelined in the market, it is reborn as a 'metaverse platform' that creates a service expansion structure beyond the constraints of 'virtual + reality' based on the 'Cyworld app'."

He emphasized, "Cyworld's metaverse strategy consists of three main points," and said, "It targets the 'MZ generation' rather than just simple nostalgia."

He continued, "By adding the existing Cyworld user base, it aims to become a platform that encompasses all generations," and explained, "At the same time, through Cyworld metaverse, it plans to build a digital economic ecosystem where content and products can be consumed and produced."

He added, "Cyworld will expand as a scalable platform through collaboration with various '3rd Party services' by acting as a 'Container'."

Researcher Yoo emphasized the importance of the value that Cyworld's virtual currency will hold. He analyzed, "Cyworld Coin plans to be linked beyond Cyworld through 'point conversion' with major domestic distribution businesses," and "It plans to expand its usage in various ways through partnerships with major domestic internet platforms."