Cafe24 Supports 'Google Channel' Service... "Easily Expose Product Ads"

[Asia Economy Reporter Lim Chunhan] Cafe24 announced on the 28th that it will provide the 'Google Channel' service to enable online shopping malls to easily utilize Google's machine learning-based marketing features.

Google Channel simplifies the preparation process for displaying product advertisements on various services provided by Google, such as YouTube, Google Search, Google Shopping, and the Google Display Network, with just a few clicks. Cafe24 has prepared the service so that key information such as product photos, detailed descriptions, and product codes uploaded to online shopping malls are automatically configured to be Google-customized.

Creating Google Shopping ads based on product information is also easy. When online shopping mall operators enter the marketing campaign name and budget, product ads are automatically created through Google's machine learning analysis. When products are registered on Google, even without running paid ads, the operator's products appear as natural search results in image and shopping tabs within Google Search. Users can easily find desired search results by selecting conditions such as price, color, and brand.

Lee Jaeseok, CEO of Cafe24, said, "We provide the optimal business environment for online shopping malls through various collaboration networks with global companies," adding, "We will strive to help numerous operators succeed not only domestically but also overseas."