[Photo] CJ CheilJedang's Giant Cauldron Sculpture Pop-up Exhibition

CJ CheilJedang is holding a pop-up exhibition on the 27th at Times Square Plaza in Yeongdeungpo, Seoul, to promote its new product, Hetbahn Sotban. The exhibition, designed to showcase the "taste of rice cooked in a traditional pot," features an oversized pot and rice paddle and will run until the 4th of next month. Photo by Dongju Yoon doso7@

CJ CheilJedang is holding a pop-up exhibition to promote its new product, Hetbahn Sotban, at Times Square Plaza in Yeongdeungpo, Seoul, on the 27th. This exhibition, designed to showcase the "taste of rice cooked in a traditional pot" using a giant pot and rice paddle, will be open until the 4th of next month.
Photo by Dongju Yoon doso7@

CJ CheilJedang is holding a pop-up exhibition on the 27th at Times Square Plaza in Yeongdeungpo, Seoul, to promote its new product, Hetbahn Sotban. This exhibition, designed to showcase the "taste of rice cooked in a pot" using an oversized pot and rice paddle, will be open until the 4th of next month. Photo by Dongju Yoon doso7@

CJ CheilJedang is holding a pop-up exhibition on the 27th at Times Square Plaza in Yeongdeungpo, Seoul, to promote its new product, Hetbahn Sotban. Utilizing an oversized pot and rice paddle, this exhibition is designed to showcase the "taste of rice cooked in a traditional pot" and will be open until the 4th of next month. Photo by Dongju Yoon doso7@

[Asia Economy Reporter Yoon Dong-joo] CJ CheilJedang is holding a pop-up exhibition promoting its new product, Hetban Sotban, at Times Square Plaza in Yeongdeungpo, Seoul, on the 27th. This exhibition, planned to showcase the "taste of rice cooked in a traditional pot" using a giant pot and rice paddle, will be open until the 4th of next month.

Hetban Sotban is characterized by rice cooked in broth enriched with flavors from simmered mushrooms, radish, cinnamon, and other ingredients, combined with large pieces of ingredients such as mushrooms, lotus root, sweet potato, chestnut, and pumpkin seeds.

During the exhibition period, visitors can participate in an event where taking photos at the photo zone and uploading them to SNS platforms like Instagram will allow them to receive the product.