[Asia Economy Reporter Moon Hyewon] bhc announced on the 25th that, buoyed by the positive reviews of the HMR products launched under the Changgo43 brand since February, it has entered the HMR market with its main business chicken menu.
The new HMR products, two types of chicken breast steak and two types of cubes, are made from 100% domestically sourced chicken breast and are characterized by being even more delicious when cooked in an air fryer. Using the ‘Matchoking’ and ‘Mapster’ sauces, they are expected to captivate the taste buds of both chicken breast enthusiasts and bhc chicken fans. Made with a method that minimizes moisture loss, the products retain the natural juice and texture of the chicken breast, making them perfect for a healthy and convenient meal.
The four types of chicken breast HMR products are available for purchase from today through multiple channels including Naver Smart Store, KakaoTalk Store, Coupang, Wemakeprice, SSG.com, AK Mall, Galleria Mall, Hmall, NS Home Shopping, and Home&Shopping, and from the 30th, they will also be available on Rankingdak.com and Heodak.
By early next month, a total of 28 products, including eight types using the sauces from bhc chicken’s signature menus ‘Bburinkle’, ‘Matchoking’, ‘Deep Curry’, and ‘Mapster’, are planned to be released.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

![Clutching a Stolen Dior Bag, Saying "I Hate Being Poor but Real"... The Grotesque Con of a "Human Knockoff" [Slate]](https://cwcontent.asiae.co.kr/asiaresize/183/2026021902243444107_1771435474.jpg)
