Safe Travel in Busan! Busan City Participates in Seoul International Tourism Expo

Top 10 Safe Travel Destinations in the COVID Era, Content Promotion

Marketing Campaigns to Attract Domestic Tourists During the Peak Summer Season of July-August

Promotional booth promoting Safe Busan travel.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Experience a truly ‘Safe Travel’ this summer in Busan!

Busan City (Mayor Park Hyung-joon), together with the Busan Tourism Association (President Song Se-gwan), will participate in the 36th Seoul International Tourism Fair held at COEX in Seoul from the 24th to the 27th, operating the Busan Tourism Promotion Hall.

The Seoul International Tourism Fair, boasting the largest scale in Korea, features participation from over 200 domestic and international local governments, related organizations, and industries, with various events such as tourism promotion halls for general consumers and networking events for the tourism industry.

Busan City will focus on providing information and promoting the ‘Top 10 Safe Tourist Destinations’ to widely highlight Busan’s strengths as a safe travel destination.

Additionally, a Busan safe tourism promotional video, produced in collaboration with the girl group ‘Laboum,’ who recently gained attention on TV variety shows with the K-pop song ‘Sangsang Deohagi (Adding Imagination),’ will be screened. Through visitor events, tourist attractions and experiential content targeting the peak summer season will also be introduced.

Jo Yoo-jang, Director of the Tourism MICE Industry Bureau of Busan City, said, “Due to the prolonged COVID-19 pandemic, preference for domestic tourism is higher than ever before,” adding, “In June this year, Busan ranked 2nd in Korean travel interest selected by the global travel platform ‘Expedia,’ and we will put our efforts into ensuring that visitors can enjoy safe travel in the safe city of Busan this summer.”