[Asia Economy Reporter Lim Chunhan] 11st announced on the 23rd that it will recruit a ‘New Product Review Group’ to freely experience new products provided by sellers and share honest reviews until the 11th of next month. Any customer ranked within the top 20,000 reviewers can apply, and a total of 5,000 people will be selected.
Once selected for the New Product Review Group, participants can choose and experience free products from sellers who have applied for the review program on 11st. The trial products, totaling around 300 items, were selected considering product competitiveness, price, and quality across categories such as digital devices, food, cosmetics, fashion accessories, and daily necessities. During the three-week activity period, participants are required to leave honest and objective product usage reviews using videos and photos.
The New Product Review Group is expected to help small and medium-sized sellers who need to boost sales by increasing product reliability. 11st also offers 30,000 advertising points to new sellers who join the New Product Review Group program within three months of joining the platform.
An official from 11st said, “In an open market where product reliability is the top priority, objective reviews from various customers are a key competitive advantage,” adding, “We expect a ‘win-win-win’ effect where review customers get free product trial opportunities, sellers promote their products, and general customers obtain trustworthy product information.”
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