Pasoo Applies 'Tteuja' to Online Audition Project

Guaranteeing Transparency and Security by Applying Blockchain Technology

[Asia Economy Reporter Park Hyungsoo] Pasoo announced on the 22nd that the online content competition platform ‘Tteuja (ttja.net)’ is being used as the core platform for the online audition project ‘Burn Up 2021’.

Tteuja is a platform that supports service users to easily compare online content and conduct voting with transparent evaluation. It is utilized to discover future stars and content based on online fandom. Following last year, Tteuja is applied as the audition platform for ‘Burn Up 2021,’ jointly planned by content planning company Bridge C and producing label Psychotension.

‘Burn Up 2021’ is an online survival audition that captures the process of creating world-class artists. Participants upload video content they have produced themselves on Pasoo’s ‘Tteuja’ platform, where service users share opinions and vote on the video content. Pasoo applied blockchain technology to the voting system to prevent data forgery and manipulation of rankings. It guarantees transparency and security for users’ evaluations and votes. Voting results are safely stored in blocks generated periodically. Anyone can verify the voting details through the blockchain interface.

The project will start recruiting first-round participants from the 24th, and through regular monthly online auditions in the second round next month, the third round in September, the fourth round in October, and the fifth round in November, a total of five future stars will be discovered. The final winner will be given the opportunity to produce music and release an album together with Psychotension.

Kim Yonggil, Executive Director of Pasoo, said, “As non-face-to-face culture spreads due to COVID-19, the demand for existing offline content is rapidly shifting to online platforms. The Tteuja platform can be applied to all fields that require online voting and evaluation.”