Dr.Jart+, China's '618 Shopping Festival' Records All-Time High Sales... Up 57% Year-on-Year

Dr. Jart APAC Ambassador 'Jackson'

[Asia Economy Reporter Seungjin Lee] Dr.Jart+ announced on the 21st that it recorded sales of approximately 120 million yuan (about 21 billion KRW), a 57% increase compared to the previous year on Tmall during China's largest online event, the '618 Shopping Festival,' held from the 1st to the 20th. This is the brand's highest-ever sales record.

Dr.Jart+ exceeded last year’s total sales for the entire ‘618 Shopping Festival’ just one day after opening the pre-sale period before the main event. Furthermore, during the eight-day pre-sale period from May 24 to May 31, it ranked 8th in sales within the beauty brand category, proving its brand power in the global market.

During this event, Dr.Jart+ led strong sales in the skincare sector, especially centered on its mask pack product line, which has achieved remarkable results every year. The live broadcast of The Mask product on the Tmall flagship store on the first day of the pre-sale ranked 4th in viewership during the same time slot and rose to 3rd place in total category sales on Tmall within the first hour of the broadcast, showing outstanding performance.

Looking at individual products, Dr.Jart+ The Mask Water Jet Vital Hydra Solution recorded the highest sales. The Makeup Rejuvenating Beauty Balm, famous for Silver BB, V7 Toning Light, and Cicapair Serum ranked 2nd, 3rd, and 4th in sales respectively. Additionally, compared to last year, The Mask Water Jet Vital Hydra Solution showed a 73% growth in sales rate, driving the increase in revenue with its high popularity.

A Dr.Jart+ representative said, “Amid globally challenging times, achieving our highest-ever sales following last year’s record is a meaningful opportunity to feel the interest and love from global consumers, making this achievement more special than ever. We will continue to expand our connection with global consumers through excellent products that consumers worldwide can trust and use, along with diverse marketing activities with our newly appointed ambassador Jackson.”