[Asia Economy Reporter Seungjin Lee] Amorepacific's research-based high-functional brand IOPE announced on the 21st the launch of ‘Retinol Expert 0.2%’, which focuses on improving wrinkle concerns.
IOPE Retinol Expert is a product line that embodies IOPE's expertise, having researched retinol for over 27 years. Last year, products with 0.1% and 0.3% concentrations were released, recording sales of over 26 billion KRW within one year. With the release of the 0.2% product this time, IOPE now offers a retinol lineup that allows each customer to use according to their skin type and condition.
The newly launched Retinol Expert 0.2% shows definite improvement effects on wrinkles around the eyes, nasolabial folds, and neck within just two weeks. It improves the number, area, and depth of pores, as well as elasticity, sebum, and skin texture in the pore areas. In particular, the pore area was proven in clinical trials to improve by about 28% or more after 2 weeks of use and about 49% or more after 4 weeks. Additionally, it contains four types of ‘peptide’ ingredients that promote collagen production, which are effective in improving skin elasticity and strengthening the skin barrier.
IOPE, which began retinol research in 1994, developed and applied the ‘CubeCell SystemTM’ to stabilize these retinol ingredients in the product. This technology protects pure retinol, which is rapidly absorbed without capsule coating, from light, heat, and oxygen by capturing it with antioxidant ingredients. Furthermore, the container uses a ‘3-step oxygen blocking system’ to maintain effectiveness until the very last drop after opening.
Jihyun Bae, Executive Director of Amorepacific IOPE Division, emphasized, “Some products claiming retinol ingredients have received wrinkle improvement functionality through ingredients other than retinol, so caution is needed. In contrast, all products in the IOPE Retinol Expert line have been recognized by the Ministry of Food and Drug Safety for wrinkle improvement functionality with retinol ingredients, so you can trust and use them with confidence.”
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