Samsung Asset Management, Industry's First to Surpass 30 Million Views on YouTube

[Asia Economy Reporter Minji Lee] Samsung Asset Management announced on the 21st that its official YouTube channel has surpassed 30 million views for the first time in the industry, and will hold a commemorative event until the 2nd of next month.

Samsung Asset Management's YouTube channel has emerged as a leader in digital advertising in the financial investment industry by consecutively hitting with content such as "Haman-dak's Secret" in 2018, "Namjini" in 2019, and this year "Gullyeora Money" featuring Hani, a former member of the girl group EXID. It is evaluated that quickly reflecting market interests by introducing products like Exchange-Traded Funds (ETF) and Target Date Funds (TDF) in line with rapidly changing trends effectively captured viewers' attention.

The provision of diverse content, from product videos directly explained by fund managers to regular web seminar videos covering various topics on market conditions and investment, also had a positive impact. Videos about ETFs and pension investments were consistently produced, targeting viewers' interests.

A Samsung Asset Management official stated, "Our efforts to produce various videos to help individual investors easily access and invest in funds have borne fruit," adding, "We will continue to strive to provide videos that satisfy a wide range of viewers, from beginners to those interested in investment."

Accordingly, Samsung Asset Management is also holding an event to celebrate reaching 30 million views. By subscribing to the official Samsung Asset Management YouTube channel and completing the verification survey by the 2nd of next month, 3,000 people will be selected by lottery to receive Starbucks coffee gifticons. Detailed information about the event can be found on Samsung Asset Management's official YouTube channel.