Seven Eleven, 'Seven Cafe Gold Bar' Event... "Drink Coffee and Try Gold Investment"

Seven Eleven will hold the 'Seven Cafe Gold Bar Giveaway Event' from the 23rd of this month to the 11th of next month.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 21st that it will hold the ‘Seven Cafe Gold Bar Giveaway Event’ from the 23rd of this month to the 11th of next month.

This event automatically enters customers into the draw when they accumulate a total of 11 Seven Cafe stamps on the mobile app ‘Seven App’ after purchasing Seven Cafe. Seven Eleven will award a Seven Cafe cup-shaped gold bar (5 don) to a total of 5 first-place winners. Additionally, prizes will be distributed to a total of 155 people, including 50 winners of 20,000 KRW Seven Cafe mobile coupons and 100 winners of 10,000 KRW coupons. The winner selection will take place on the 12th of next month, and winners will be notified individually.

Seven Cafe, launched in January 2015, is the first convenience store brand of coffee beans and the only fully automatic ‘drip method’ brewed coffee in the convenience store industry. It is currently operated in over 8,300 stores nationwide and is a representative product of Seven Eleven, having sold more than 300 million cups since its launch.

A Seven Eleven official said, “We prepared this event themed around Seven Cafe and gold to provide greater satisfaction, fun, and value to Seven Cafe customers,” adding, “The Seven Cafe gold bar not only has intrinsic value but also has a sophisticated design, making it highly collectible, so we expect consumer participation to be higher than ever.”