Pulmuone Launches Limited Edition 'Jeong·Baek·Hong Bibimmyun' to Support LG Twins' Victory

[Asia Economy Reporter Seungjin Lee] Pulmuone Foods announced on the 17th that it will release three types of bibimmyeon, ‘Nature is Delicious Jeong·Baek·Hong Bibimmyeon,’ as a limited edition LG Twins collaboration product.

The Jeong Baek Hong Bibimmyeon limited edition, launched in collaboration with the LG Twins, incorporates the LG Twins' story and characters into the packaging, embodying fans' hopes for the league championship for the first time in 27 years since 1994.

First, the three bibimmyeon product names?‘Manru Hongrun,’ ‘Yugwang Jeongpeo,’ and ‘Baekjeon Baeksung’?are special. Each name creatively uses the characters ‘Jeong,’ ‘Baek,’ and ‘Hong’ to express the LG Twins players and fans’ long-standing desire to win the championship this season.

‘Manru Hongrun’ was selected as the first-place name in a product naming contest held last year among LG Twins fans. ‘Yugwang Jeongpeo’ is a modified name of the special ‘Yugwang Jumper,’ a symbol of LG Twins’ autumn baseball cherished by fans, and ‘Baekjeon Baeksung’ was named to unite the hearts of fans and the club wishing for the LG Twins’ victory.

Additionally, LG Uplus joined forces to make the Jeong Baek Hong Bibimmyeon LG Twins championship limited edition even more enjoyable. Scanning the QR code on the side of the product connects to the LG Uplus Pro Baseball U+AR app, allowing users to watch more vivid and enjoyable professional baseball games and experience various AR content of the LG Twins. Fans can also participate in events to win various prizes such as Yugwang Jumpers and signed balls autographed by LG Twins players.

At midnight on the 18th, 3,000 sets consisting of the three Jeong Baek Hong Bibimmyeon products and LG Twins character goods will be sold first on 11st.

Kwon Soonwon, PM of the Jamat Business Division at Pulmuone Foods, said, “Through collaboration with the unique baseball style of the LG Twins, we aimed to offer a new summer flavor to overcome the hot summer. We hope the Jeong·Baek·Hong Bibimmyeon LG limited edition, wishing for the LG Twins’ victory, brings joy to the fans.”