Orion 'Chicken Pop' Surpasses 50 Million Packs Sold Since Relaunch

[Asia Economy Reporter Seungjin Lee] Orion announced on the 17th that Chicken Pop has surpassed 50 million cumulative sales in 2 years and 3 months since its re-release in February 2019. This means more than 40 packs are sold every minute, equivalent to every citizen having eaten one pack.

Orion analyzed that the re-release of Chicken Pop in response to continuous consumer requests and the increased favorability among the 10-20 age group, who are familiar with social networking service (SNS) communication culture, were key factors. Adding domestic rice flour to upgrade the crispy texture and selling it at a reasonable price so that the main target group, teenagers, can purchase it without burden also contributed to its popularity. Additionally, the re-released snacks attracted attention among the MZ generation (Millennials + Generation Z).

Chicken Pop gained sensational popularity with its spicy-sweet addictive flavor similar to Korean fried chicken and bite-sized popcorn-like pieces, but production was halted three years ago due to a factory fire that destroyed the production line. However, thanks to continuous consumer requests for re-release, it was reintroduced in February 2019 with a 10% increase in quantity and upgraded quality compared to before.

An Orion official said, “Upgrading the taste and offering it at a reasonable price upon re-release seems to have gained consumer response,” and added, “In the second half of the year, we plan to continue the Chicken Pop craze once again with a new flavor that reinterprets the unique addictive taste and lively texture of Chicken Pop.”