[Asia Economy Reporter Lim Hye-seon] HiteJinro announced on the 15th that it will launch a new advertisement for 'Paulaner,' the number one selling German wheat beer, and begin full-scale summer marketing activities. This is to expand the domestic wheat beer market and increase brand awareness.
The advertisement dynamically expresses Paulaner's unique golden color and flavor, conveying that the richness and freshness of the Bavarian region, where Paulaner is produced, can also be enjoyed in Korea.
The advertisement begins in the vast wheat fields of the Bavarian region. Paulaner waves roll like waves through the wheat fields swaying in the wind, then transition into beer in a glass. The ad concludes with a model's smile savoring the smooth and flavorful Paulaner beer fully in their mouth.
Meanwhile, HiteJinro officially started importing and distributing Paulaner domestically in May last year. Three types?Weissbier, Dunkel, and Munich Lager?are sold at large supermarkets and convenience stores, and draft beer is also available at pubs.
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