HiteJinro Targets Summer Peak Liquor Market with 'Limited Edition Terra'

Terra x Smiley Limited Edition Product

[Asia Economy Reporter Seungjin Lee] HiteJinro is targeting the summer peak season liquor market with the ‘Terra X Smiley Limited Edition,’ featuring a special design and a reasonable price.

To celebrate the 2nd anniversary of Terra’s launch and express gratitude to consumers, HiteJinro is selling the ‘Terra X Smiley Limited Edition.’ This Smiley limited edition was released at a specially reduced price compared to the existing Terra can products, providing greater satisfaction to consumers and creating a sensation.

As Terra’s first special limited edition, HiteJinro put great effort into selecting a collaborative brand. Centered on the message of ‘spreading happiness to the world through smiles,’ the limited edition was planned in collaboration with ‘Smiley,’ a brand that has partnered with numerous global famous brands.

The Terra X Smiley limited edition contrasts Terra’s green with Smiley’s vivid colors such as yellow and pink, conveying positive energy. Additionally, to wish that pure laughter spreads widely throughout Korea, Terra’s strong bubbles are expressed using various Smiley logos.

In particular, this limited edition is available at a dramatically reduced price of 14.5?15.9% compared to existing products, in line with the launch intention of delivering moments of happiness and laughter. Through various collaborative goods and online and offline activities, it provides consumers with a more enjoyable brand experience.

Launched in March 2019, the clean lager Terra surpassed cumulative sales of 1.65 billion bottles in just two years, establishing itself as a representative domestic beer brand. This equates to selling 26 bottles per second and is the fastest sales speed among all brands in history, a result recognized by consumers for its differentiated product quality.