GS25 'My Refrigerator' App 10th Anniversary... Surpasses 7 Million Cumulative Members and Stores 63 Million Products

Early and current versions of the GS25 My Refrigerator app (Photo by GS25).

From the 14th, an event will be held to give away 37 actual refrigerators including SMEG refrigerators

[Asia Economy Reporter Kim Yuri] GS Retail's convenience store GS25 announced on the 14th that its 'My Refrigerator' application, launched in 2011, has reached its 10th anniversary.

'My Refrigerator' is an app that introduced a storage function allowing customers to pick up promotional items received when purchasing event products such as 1+1 or 2+1 at GS25 at their desired time. Since its launch, the app has surpassed 7 million cumulative members, meaning one out of every eight people in South Korea has joined.

GS25 stated that the top 3 most stored products in 'My Refrigerator' over the past 10 years are Yours Yakult Grand 280ml, Kwangdong Vita 500 100ml, and CAFE25 Americano (HOT), in that order. The age group of users is predominantly 30s to 40s, accounting for over 50%. More than 63 million products have been stored in the storage function of the 'My Refrigerator' app, and the gifting function within the storage has been used over 5.46 million times.

GS25 said, "Starting with the storage function in the 'My Refrigerator' app, we have provided customized services for customers such as QR integrated payment, One Plus Cone, shopping mall, reservation orders, Wine25 Plus, and subscription services. Going forward, we plan to expand service functions so that customers can enjoy more benefits, including sharing stored products, restaurant guide services, delivery services, and expanded rewards."

Meanwhile, GS25 is holding an event to celebrate the 10th anniversary of the 'My Refrigerator' app. From the 14th of this month to July 31st, a prize event will be held where customers who purchase event products can win one of 37 actual refrigerators, including SMEG refrigerators. A game event will also be held where users can obtain 50% discount coupons for fresh food (lunch boxes, gimbap, rice balls, and other convenience foods) reservation orders and 30-day free coupons for subscription services through the 'My Refrigerator' app. Starting from the 14th, 10,000 new customers who sign up on the 'My Refrigerator' app will receive Lotte World Cone coupons, and a One Plus Cone event will be introduced offering about 30 products at a 50% discount.

GS Retail introduced a new membership brand 'THE POP' last May, integrating various platforms into one, including the 'My Refrigerator' app, the 'GS Supermarket' app, and other membership services.