Kakao Makers Surpasses 400 Billion KRW in Cumulative Transactions

[Asia Economy Reporter Buaeri] Kakao Commerce announced on the 14th that the cumulative transaction amount of its custom order platform 'Kakao Makers' has surpassed 400 billion KRW.

This comes six months after surpassing 300 billion KRW in November last year. Launched in 2016, Kakao Makers is a platform that addresses the chronic inventory issues in manufacturing by setting a pre-order period to gauge demand and produce only the predicted amount.

Kakao Makers is expanding its product range from small and medium-sized brands' idea products to large brands. Recently, more large brands have been pre-releasing new products on Kakao Makers.

For example, 'Ottogi Gokiri Perilla Oil Makguksu,' which received its first orders through a pre-release in May, sold out 10,000 sets within three hours of order opening. Samsung Electronics' 'Smart Monitor M5 White Edition' also received 1,200 orders over a week.

For small and medium enterprises, expanding sales channels has become a stepping stone. Ilkojeon introduced a dryer for single-person households on Kakao Makers, proceeded with full-scale mass production, and received overseas love calls.

Kakao Makers has recently been trying a method where users directly choose product designs through voting before ordering. They plan to actively expand collaborations with large brands in the future.

A Kakao Commerce official said, "By increasing collaborations with large brands, we will solidify our position as a 'new product marketing place' where customers can access new products first, while maximizing the advantages of curated commerce that carefully selects useful products."