Emart24, eMon Character Marketing... "Capturing Customers with Shoe Accessories"

Emart24 will gift 'eMon character shoe accessories' through a lottery to customers who purchase I'm I products with KakaoPay from the 15th of this month to the 14th of next month.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 14th that from the 15th of this month to the 14th of next month, customers who purchase I'm I products using KakaoPay will be entered into a draw to receive ‘eMon character shoe accessories’ as a gift.

The eMon character shoe accessories are eMon character goods designed to be inserted one by one into the holes of rubber shoes for decoration. The set includes a total of eight cute shoe accessories featuring Emart24’s triangular kimbap character Kimbabi, coffee bean character Wondungi, delivery character Darami, and others. The product is produced in a limited quantity of 800 sets.

This event automatically enters customers into the draw when they scan the Emart24 mobile app integrated barcode while paying for I'm I products with KakaoPay. Each person can enter once per day, and the more times a customer enters at Emart24, the higher their chances of winning. The eligible products for the event include a total of 199 types of I'm I products such as ramen, beverages, bottled water, snacks, ice cream, and various daily necessities.

An Emart24 representative said, “We planned the character goods thinking that gifting shoe decoration accessories, which are often worn in summer, would appeal to customers seeking something special. We plan to continue various marketing activities using characters like these character goods so that customers will continuously think of Emart24.”