[Asia Economy Reporter Yoo Hyun-seok] Direct sales travel specialist Norang Poongseon announced on the 7th that its ‘Top 3 Popular Europe Itinerary’ package product, introduced for the first time on home shopping since the outbreak of COVID-19, has sold out completely.
The ‘Top 3 Popular Europe Itinerary’ package, introduced through the CJ OnStyle home shopping channel on the 6th, achieved a total of 52,000 reservations and payments during the 65-minute broadcast that day.
The 52,000 reservations represent the largest achievement in the history of travel home shopping in South Korea, with the payment amount during the broadcast exceeding 20 billion KRW. When customers purchase airline tickets through Norang Poongseon as well, the total sales amount is expected to exceed 100 billion KRW.
The packages introduced that day?▲7-day Italy tour ▲9-day Eastern Europe + Balkan tour ▲9-day Spain tour?are three carefully selected local tour products from the most preferred European region products at Norang Poongseon, offering reasonable travel schedules along with an unprecedented price starting at 390,000 KRW.
Additionally, the packages feature a validity period of 2 years, allowing for flexible travel planning, and a full waiver of fees within one year.
A Norang Poongseon official stated, “It seems that the pent-up desire for overseas travel due to COVID-19 has greatly increased,” adding, “If the latent demand for travel after COVID-19 moves explosively, we expect performance to exceed twice that of the pre-COVID period.”
Meanwhile, Norang Poongseon has completed the establishment of its own integrated platform centered on OTA (Online Travel Agency), called the ‘Norang Poongseon Free Travel Platform,’ and will start a grand open promotion on the 14th. Afterwards, it plans to provide a full-fledged new concept travel service.
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