Hyundai Motor Securities, Cultural Marketing Targeting VIP Customers

Photo by Asia Economy DB

[Asia Economy Reporter Ji-hwan Park] Hyundai Motor Securities announced on the 3rd that it will implement culture marketing focused on customer emotions to address lifestyle changes among customers affected by the COVID-19 downturn.

This service is targeted at Hyundai Motor Securities' top VIP customers and includes a culture package consisting of admission tickets to the "Picasso 140th Anniversary Special Exhibition," food and beverage vouchers, and cultural books.

The "Picasso 140th Anniversary Special Exhibition" is a comprehensive display of 70 years of Picasso's art, one of the greatest geniuses of the 20th century, featuring over 110 masterpieces from the collection of the National Picasso Museum in Paris.

In particular, it is regarded as one of the most prestigious exhibitions ever, including the highly acclaimed work "Massacre en Coree (MeC)" and artworks valued at approximately 2 trillion KRW.

A Hyundai Motor Securities representative stated, "This event was organized to overcome COVID blues caused by the prolonged pandemic and to relieve cultural thirst," adding, "We will carry out various marketing activities that directly approach customers' lifestyles beyond the traditional financial management services of securities firms."

The Picasso 140th Anniversary Special Exhibition is being held at the Hangaram Art Museum in the Seoul Arts Center until August 29.