Hana Financial Group Launches Public Interest Foundation 'Cheongsonyeon Gruteogi Foundation'

[Asia Economy Reporter Kiho Sung] Hana Financial Group announced on the 3rd that it has officially launched the specialized public interest foundation for solving youth social issues and supporting healthy and happy growth, the ‘Cheongsonyeon Geuruteogi Foundation,’ the first of its kind among domestic financial groups.

Hana Financial Group stated that the foundation was established to continuously implement the ESG (Environment, Social, Governance) mid- to long-term vision called ‘Big Step for Tomorrow’ related to the ‘Cheongsonyeon Geuruteogi Foundation,’ actively participate in solving social issues for future generations as a member of society, and widely spread the value of ‘Happy Finance’ through building a specialized platform capable of smooth communication and collaboration with local communities.

To this end, the ‘Cheongsonyeon Geuruteogi Foundation’ plans to actively address youth social issues by providing lost opportunities and hope through various support projects and research activities for youths in welfare blind spots, based on the goal of being a ‘platform for youth happiness and growth.’

The foundation will promote three core projects: ▲ learning and self-reliance support for youths in protective facilities ▲ discovery and support for youths in welfare blind spots ▲ development of suicide and addiction prevention programs for youths.

First, the ‘learning and self-reliance support for youths in protective facilities’ project will provide self-reliance support for youths scheduled to leave protective facilities and conduct one-on-one learning mentoring for elementary and middle school students in protective facilities to address the learning gap deepened by the prolonged COVID-19 pandemic.

Additionally, through the ‘discovery and support for youths in welfare blind spots’ project, the foundation will promote dietary improvement support projects for vulnerable youths such as those in grandparent-headed households and households with disabled parents, where the rate of food insecurity is gradually increasing due to the aftermath of COVID-19. It will also support the healthy return of youths to daily life by running psychological and emotional support projects for youths who are victims of crime. Lastly, in collaboration with youth field experts, the foundation plans to develop suicide and addiction prevention programs tailored to the developmental stages of youths.

The launch ceremony was attended by internal and external guests, including Kim Jung-tae, Chairman of Hana Financial Group and the chairman of the ‘Cheongsonyeon Geuruteogi Foundation.’ Kim Hyun-chul, President of the Korea Youth Policy Institute; Yoon Hye-mi, President of the Child Rights Protection Agency; and Kim Ki-nam, Chairman of the Korea Juvenile Protection Association, also congratulated the launch of the first youth-specialized public interest foundation by a domestic financial group through online congratulatory messages.

At the launch ceremony, Kim Jung-tae, Chairman of Hana Financial Group, said, “Through the foundation, we will pursue sincere changes for future generations and link various efforts to practice the group’s ESG management to maximize synergy, as well as continue diverse efforts as a catalyst for solving youth social issues and supporting healthy growth.”

Hana Financial Group has established a comprehensive system to maximize social value at all life stages?including infants, youths, low-income and marginalized groups, and seniors?through synergy creation among the ‘Cheongsonyeon Geuruteogi Foundation’ and the group’s existing public interest foundations such as the ‘Hana Financial Public Interest Foundation,’ ‘Hana Financial Sharing Foundation,’ and ‘Hana Miso Financial Foundation.’