Derma Cosmetic Brand Aist Launches 'Core Wrinkle' Line

IceT, a derma cosmetic brand under Korea BNC Co., Ltd., is introducing two new products in its ‘Core Wrinkle Line’: a cream and an eye cream that focus on the gentle plant-based ingredient stevia.

The Core Wrinkle Line is characterized by containing French stevia leaf and stem extracts, a plant-based ingredient gaining attention as a retinol (retinoid) alternative, along with water-soluble collagen instead of purified water to strengthen the skin barrier. It also includes patented ingredients such as oligo hyaluronic acid, bladderwrack extract, Prunella vulgaris extract, panthenol, and ceramide NP.

According to the company, while retinol helps with wrinkle removal, anti-aging, and inhibiting keratin formation, excessive use can cause side effects such as skin redness, stinging, and excessive peeling due to increased vitamin A levels. The Core Wrinkle Line applies the benefits of retinol while improving on its drawbacks.

The key ingredient, stevia leaf extract, has been proven for its excellent antioxidant activity in a paper titled ‘Antioxidant Activity of Stevia Leaf Extract Prepared by Various Extraction Methods’ published in the Journal of the Korean Society of Food Science and Nutrition. Stevia contains a large amount of polyphenols and boasts antioxidant activity more than 20 times higher than green tea.

The two products in the IceT Core Wrinkle Line, cream and eye cream, are dual-functional products for whitening and wrinkle improvement. Human application tests conducted by the Korean Dermatological Research Institute demonstrated improvement effects in dual elasticity enhancement tests and eye area improvement tests.

An IceT marketing representative stated, “This is the first wrinkle-improving cosmetic containing stevia extract introduced in Korea, and we are pleased to offer consumers cosmetics with high-quality ingredients through the Core Wrinkle Line.” They added, “Before the product launch, the Core Wrinkle Line was pre-released to IceT internal staff and nicknamed the ‘Emergency Room Cream,’ meaning it provides a quick solution for skin requiring urgent care. It is also receiving positive consumer feedback as a moisturizing care product that improves skin elasticity and prevents moisture evaporation.”

Meanwhile, to celebrate the product launch, IceT is running a promotion offering the ‘Core Wrinkle Cream’ and ‘Core Wrinkle Eye Cream’ at a 50% discounted price.