[Hot Stock] KeyEast Rises on SM Naver and Kakao Acquisition Rumors, Spotlight on Group Drama Production Company

[Asia Economy Reporter Minwoo Lee] KeyEast's stock price is on the rise. Following Naver (NAVER) and Kakao's indication of potential business cooperation, including the acquisition of shares in SM Entertainment, the largest shareholder of KeyEast, the SM Group's drama production company KeyEast appears to have attracted attention.

As of 10:40 AM on the 28th, KeyEast's stock price recorded 16,150 KRW, up 8.75% compared to the previous day. This seems to be influenced by Naver and Kakao's clarification disclosures on the 27th, suggesting the possibility of acquiring shares in SM and other business cooperation.

KeyEast is a company where SM Entertainment and its affiliates hold about 30% of shares, making them the largest shareholder. Last year, KeyEast solidified its position as a drama production company by producing a total of six dramas, including "Psychopath Diary," "Hyena," "The School Nurse Files," "Live On," and "Hush." Recently, as overseas online video services (OTT) as well as domestic OTT companies such as Wavve and TVING are expanding their content investments, KeyEast is receiving even more attention. If SM collaborates with Naver and Kakao Entertainment in the content business, KeyEast is expected to gain additional benefits.