Winia Electronics Officially Sponsors Paris Saint-Germain Handball Team Until 2022

[Asia Economy Reporter Suyeon Woo] Winia Electronics announced on the 12th that it will officially sponsor Paris Saint-Germain, a major prestigious team in one of Europe's top three popular sports, handball, until June 2022.

The Paris Saint-Germain handball team is a prestigious European team that has won the French top league (LNH1) seven times and the French Championship four times.

Under this sponsorship agreement, when home games are held at Paris Saint-Germain's stadium, Stade Pierre de Coubertin, the Winia logo will be displayed on LED panels inside the stadium and on the court floor. Additionally, marketing activities such as using the brand logo at the European corporate showroom, stores, and product events are planned.

Furthermore, to strengthen the global presence of the Winia brand, online and offline marketing activities utilizing the Paris Saint-Germain handball team will be conducted domestically as well. The recently launched 'Winia Bordeaux,' Korea's first 4-door multi-refrigerator equipped with a wine cellar, and the 'Winia French,' a 4-door premium refrigerator customizable in 92 colors, will be allowed to use the official supplier logo of Paris Saint-Germain.

Winia Electronics plans to build a global integrated home appliance brand image by producing product advertisement prints using the official logo, DIY (Do It Yourself) stickers that can be attached to major products for promotional use, and inserting messages introducing Paris Saint-Germain as an official supplier on its website and online catalog.

Jean-Claude Blanc, Vice Chairman of Paris Saint-Germain, said, "It is an honor to continue the partnership with Winia Electronics this year following last year," adding, "We are pleased to be able to write new records with a new title in future games together with an excellent Korean company."

Lee Dong-cheol, Head of Winia Electronics' European branch, said, "We are proud to be working with the Paris Saint-Germain handball team, which includes the world's top players," and added, "We plan to widely promote the value of Winia, a premium Korean home appliance brand, through various marketing activities in the European market."