Through the ‘Together Project’ led by Korea’s largest beauty platform, Powder Room, a purple-hued collaboration between Galaxy and Laneige has been realized. The ‘Galaxy Buds Pro with Laneige Neo Cushion’ collaboration package, born from this partnership, will be unveiled tonight (the 11th) at 8 PM on Naver Shopping Live.
The ‘Galaxy Buds Pro with Laneige Neo Cushion’ collaboration package, revealed via Shopping Live, features the ‘Phantom Violet’ color?first introduced with the Galaxy Buds Pro?applied not only to the Laneige Neo Cushion but also across the entire packaging. The two products, already gaining buzz for their similar round-square designs, have been perfectly unified under the same concept, adding a fresh and fun appeal.
The Galaxy Buds Pro is a wireless earphone that has continued its popularity since its launch on January 29, selling over 500,000 units thanks to its outstanding features such as powerful Intelligent ANC (Active Noise Cancelling) and premium sound through 2-Way speakers. The Laneige Neo Cushion is a high-adhesion cushion product that is thin yet strongly adheres to the skin, ensuring long-lasting makeup. Since its first release in 2020, it quickly established itself as a new bestseller for Laneige by achieving approximately 13 billion KRW in sales within six months.
The regular price of the special package is 264,800 KRW, and to commemorate the package launch, it will be sold in limited quantities at a special price of 199,000 KRW.
This unique collaboration between an electronic device and a beauty product was orchestrated by Powder Room. To enable the highly competitive Galaxy Buds Pro to engage with the 2030 generation through diverse communication, Powder Room, a beauty platform reflecting the sensibilities and consumption patterns of the MZ generation, took part in the project.
As part of Powder Room’s ‘Together Project,’ beauty editors and marketers reviewed dozens of beauty products for this collaboration. They then connected the Galaxy Buds Pro’s characteristics with the Laneige Neo Cushion, which best matched and could create synergy, leading Galaxy and Laneige to cooperate in launching a limited-edition package with high collectible value, first revealed on the 3rd at Powder Room.
The ‘Galaxy Buds Pro with Laneige Neo Cushion’ collaboration package not only allows consumers to enjoy two products that have attracted attention for their stylish design and innovative technology at a reasonable price but also combines practicality and individuality, expected to strongly appeal to the MZ generation who value ‘gashimbi’ (emotional cost-effectiveness).
Details about the ‘Galaxy Buds Pro with Laneige Neo Cushion’ special package Shopping Live event can be found on the Powder Room app and website. From noon on the 12th (Wednesday), the package will be officially sold in limited quantities for a limited time at the Powder Room store, Samsung.com, and AP Mall.
Meanwhile, the ‘Together Project’ is a ‘Co-Creation’ initiative where Powder Room’s highly engaged beauty users, professional editors, and brands collaboratively complete the value of products. Through the ‘Together Project,’ Powder Room plans to develop and launch beauty products incorporating users’ voices, link sales through the Powder Room store, and lead various collaborations that satisfy the needs of its main female consumers, expanding its role as a connecting channel between consumers and brands.
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