GP Club's Bold Business Move, Director Son Jae-deok Recruited

Distribution company GP Club, well known for the global skincare brand JM Solution, is making a bold move in cosmetics sales by newly integrating its cosmetics business division.

GP Club's cosmetics business division operates with an integrated structure encompassing domestic online and offline cosmetics sales, global cosmetics sales, and digital marketing. The head of the cosmetics division is Director Son Jae-deok, formerly of Amorepacific.

Director Son Jae-deok, who joined GP Club in March, is recognized as an industry expert with proven top performance and achievements, having managed online strategies and domestic and international sales organizations at leading domestic and international beauty brands such as Amorepacific and LG Household & Health Care.

Director Son is actively reorganizing GP Club’s sales organization and is fully committed to diversifying and focusing distribution channels. Aggressive efforts are underway to enter distribution channels tailored to target consumers, centered on Coupang Rocket Delivery, Market Kurly, and selection shops. The offline sales organization responsible for domestic H&B stores is also being restructured to take a winning approach in domestic sales through brand rebuilding and fostering flagship products.

Additionally, this year, GP Club plans to pioneer global sales channels through closer collaboration with overseas partners. With a localization strategy based on marketing activities aligned with global beauty trends, the company intends to boldly and innovatively advance its global DNA strength. It has already established local sales networks with global partners in the US and Japan’s online and offline channels, as well as in Germany and Southeast Asia.

Son Jae-deok of GP Club stated, “We are striving to establish business strategies that enhance profitability through the advancement of distribution channels aligned with changes in customer consumption trends. We are preparing a blueprint for sustainable growth centered on young luxury brands such as JM Solution, J.Fla, and J.Kona, which cater to value-driven consumption by the MZ generation, already proven in the global market.” He added, “In 2021, with the goals and directions of Digitalization, High Performance, and Globalization, we plan to boldly invest in personnel, R&D, and marketing to accelerate domestic and global sales.”

GP Club gained industry attention by launching JM Solution in 2016, won the ‘30 Million Dollar Export Tower’ award in 2017, and experienced rapid sales growth in its third year, 2018, surpassing 500 billion KRW in sales. It was recognized by Goldman Sachs with a company valuation of 1.5 trillion KRW and received a 75 billion KRW investment, becoming the ninth unicorn company in Korea.

According to the recently released audit report, GP Club recorded sales of 404.4 billion KRW, operating profit of 97.5 billion KRW, and net profit of 67.5 billion KRW in 2020, achieving high levels of operating and net profit compared to competitors, drawing industry attention.