'Chilseong Cider Zero' Surpasses 35 Million Units Sold in 100 Days Since Launch

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 10th that its ‘Chilsung Cider Zero,’ launched at the end of January, has surpassed cumulative sales of 35 million units (based on 250ml cans) within 100 days of release.

Chilsung Cider Zero was introduced in response to the increased consumer preference for carbonated drinks that can be enjoyed without calorie concerns, due to reduced outdoor activities amid the prolonged COVID-19 pandemic and the rise in delivery and home dining. The product features zero calories while maintaining the taste and aroma of the original product.

During the 100 days since its launch, Chilsung Cider Zero sold approximately 4 units per second, surpassing 35 million cumulative sales, and is expected to sell over 100 million units in its first year.

Along with the launch of Chilsung Cider Zero, Lotte Chilsung Beverage selected actors Song Kang and Park Eun-bin as models and released advertisements. The company plans to carry out various promotional activities using social networking services (SNS) in the future.

A Lotte Chilsung Beverage official stated, “We will continue to lead the popularization of the domestic zero-calorie carbonated beverage market, which is showing remarkable growth, by expanding sales channels through various platforms.”