[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC Division (hereinafter Kolon FnC) announced on the 8th that its golf wear brand WAKY sold out 75,000 units of the SNS emoticon 'WAKI' within one hour of its release on the 7th.
'WAKI' is WAK's official character and the main figure in the emoticons, symbolizing the distraction of the opponent's concentration to lead to victory. Since 2016, various and differentiated WAKIs have been introduced each season according to different concepts.
The emoticons released this time by WAKY feature a total of 16 items highly useful for golfers. Based on various stories that can happen to golfers, witty emoticons such as 'Empty Swing is a National Representative,' 'Rabe (Life Best Score) Renewal!,' and 'One Round of Screen Golf!' were presented.
Meanwhile, the WAKI emoticons issued last March also sold out 25,000 units within 24 hours. As a result, the number of KakaoTalk channel friends increased by about 200%, and by quickly delivering brand-related news such as new product launches and discount information, communication with customers has been strengthened.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
