LG Objet Collection Adds Two New Colors... Applied to Styler and WashTower

'Clay Brown' and 'Red Wood' Colors Debut... Offering a Total of 15 Colors

[Asia Economy Reporter Kim Hyewon] LG Electronics is unveiling new colors for the Objet Collection, carefully selected by experts.

On the 9th, LG Electronics announced that it will launch the Objet Collection with new colors such as 'Clay Brown' and 'Red Wood' this week.

The new colors will first be applied to the Styler clothing care system and the WashTower all-in-one washer-dryer, and will be gradually expanded to various LG Objet Collection product lines. The new product prices are 3.59 million KRW for the WashTower and 2.09 million KRW for the Styler.

LG Electronics is collaborating with the global color research institute Pantone Color Institute in the United States to develop colors for the interior space appliances of the Objet Collection.

With the addition of these new colors, the LG Objet Collection now offers 15 color options. Clay Brown is a pure yet restrained brown tone reminiscent of natural earth hues. Red Wood is a deep and captivating red tone inspired by the rich colors of wood.

LG Electronics is also accelerating the overseas expansion of its interior space appliances led by the Objet Collection. Starting with the launch of the Objet Collection in China in May, including steam dryers, stylers, and air purifiers, LG plans to sequentially expand the release of the Objet Collection to overseas markets such as Asia and Europe.

Ryu Jae-cheol, Vice President and Head of LG Electronics H&A Business Division, said, "We will ensure that more customers can experience the differentiated value of the Objet Collection, which not only offers the overwhelming performance of LG premium appliances but also completes the entire home interior as you add each piece."