Is a 5-Minute Commute Real? New Apartments Next to Industrial Complex ‘Harrington Place Smart Valley’

- High Demand Among Office Workers: Popularity Soars in Apartment Sales Near Industrial Complexes
- Notable Proximity to Workplaces Like Samsung Display, Samsung SDI, and Smart Valley

Apartments located close to industrial complexes are thriving in the local housing market. These complexes, which reduce commuting time and costs, align well with the recent work-life balance trend, and due to strong demand, they are experiencing significant price increases and excellent liquidity.

In fact, among the complexes offered for sale in local areas this year, those with the highest subscription competition rates were all within a 10-minute commute to business districts or industrial complexes. ‘Asan Tangjeong Samsung Trapalace,’ which recorded the highest competition rate in local areas this year with an average of 386.49 to 1, is located just a 5-minute drive from Asan Display City 1 General Industrial Complex. Following that, ‘Sejong Richensia Familier,’ which offers a commute within 10 minutes to the government complex and various public institutions, recorded an average competition rate of 183.24 to 1.

Apartments next to industrial complexes also have higher market prices. ‘Cheonan Smile City Hyosung Harrington Place,’ located adjacent to Cheonan 3rd General Industrial Complex, recorded an average market price of 10.98 million KRW per 3.3㎡ in April this year, significantly surpassing the Cheonan City Seobuk-gu average of 8.43 million KRW.

The rate of price increase is also high. ‘Eco City The Sharp,’ located in Songcheon-dong 2, Deokjin-gu, Jeonju City, Jeollabuk-do, within a 10-minute commute to Jeonju 1st General Industrial Complex, showed a price increase rate of 42.48% (11.84 million KRW -> 16.87 million KRW) over the past year. During the same period, the average apartment price increase rate in Deokjin-gu, Jeonju City was only 15.6%.

A real estate expert said, “In local areas, population inflow and infrastructure development are centered around jobs, so housing demand naturally concentrates near industrial complexes. Moreover, as more modern residents prioritize residential convenience, the popularity of apartments next to industrial complexes with easy commuting is expected to continue steadily.”

‘Harrington Place Smart Valley,’ supplied by Hyosung Heavy Industries this month in Asan City, Chungcheongnam-do, is attracting attention from actual buyers due to its 5-minute commute. This complex, located in Asan City, Chungcheongnam-do, is a 5-minute drive from Cheonan 3rd General Industrial Complex, where Samsung SDI Cheonan Plant and Samsung Display Cheonan Campus are located.

Additionally, it is considered a rear complex to the adjacent Asan Smart Valley General Industrial Complex. Asan Smart Valley plans to attract manufacturing companies in metal processing, medical, precision, optics, and electrical equipment sectors, creating about 3,000 jobs, and significant investments are already underway.

Moreover, Cheonan General Industrial Complex, Cheonan Foreigners General Industrial Complex, and Majung General Industrial Complex are all located within a 3 km radius, and commuting to Asan Display City 1 General Industrial Complex and the planned Asan Display City 2 General Industrial Complex is also convenient.

The complex is well-equipped with living infrastructure. Various convenience facilities, including Costco Cheonan, are within walking distance, and the Buldang district, which houses Cheonan City Hall, Galleria Department Store, and Cheonan Sports Complex, is just a 10-minute drive away.

Nearby, there is a Samsung daycare center, an elementary school site is planned, and there are abundant green spaces including Chaam Neighborhood Park. The complex offers convenient access to KTX Cheonan-Asan Station, Seoul Metropolitan Subway Line 1 Dujung Station, and Cheonan Express Bus Terminal. The nearby Gyeongbu Expressway Cheonan IC also facilitates easy travel to Seoul and Gyeonggi areas by car.

‘Harrington Place Smart Valley’ consists of 10 buildings from basement level 1 to ground level 20, with a total of 704 units ranging from 59 to 84㎡ in exclusive area. All units are medium to small-sized, which are highly preferred locally, and are composed of △59㎡ 100 units △71㎡ 264 units △84㎡ 340 units. Notably, this complex, together with the adjacent 1,318 units of Cheonan ‘Hyosung Harrington Place Smile City,’ will form a ‘Harrington Place’ brand town with a total of 2,000 units, expected to become a landmark in the area.

As an apartment in a non-regulated area, subscriptions are possible regardless of household head status or number of houses owned, and it is relatively free from loan regulations. ‘Harrington Place Smart Valley’ allows first-priority subscription for residents of Asan City aged 19 or older who have held a subscription savings account for at least 6 months and meet the deposit requirements for each housing type.

The sales promotion center and model house will be set up in Cheonan City, Chungcheongnam-do.

Hyosung Heavy Industries, 'Harrington Place Smart Valley' Bird's-eye View