Vegan Leading Fashion Brand Marhen.J Unveils 21S/S 'Creating Sustainable' Campaign

- Showcasing a diverse range of items from new products to steady sellers with a concept naturally blending light, shadows, and more

Vegan fashion brand MARHEN.J has unveiled its 2021 S/S ‘Creating Sustainable’ campaign. This lookbook presents a campaign that embodies MARHEN.J’s eco-friendly message and strong belief in value consumption, showcasing a differentiated brand image inspired artistically by nature.

As a leader in vegan fashion, MARHEN.J is a premium masstige brand that realizes beauty each season through practical designs and a variety of colors, materials, and patterns.

This collection will feature a diverse range of items using eco-friendly materials, from MARHEN.J’s steady-selling canvas bags to apple leather bags and canvas bags highlighted by webbing strap styling.

MARHEN.J’s steady sellers include eco-friendly canvas bags that have now become known as the ‘national canvas bag.’ With basic designs and high durability, these products are widely loved by customers ranging from their 20s to 40s.

The newly released products feature lively designs with webbing strap accents on canvas bags, and a mix-and-match of canvas and leather materials allows crossbody bags to be styled casually or formally without limitation.

Meanwhile, MARHEN.J has expressed its intention to participate in the ‘Go Go Challenge,’ a plastic-free lifestyle campaign hosted by the Ministry of Environment, which includes companies such as Starbucks, Shinsegae, and Coca-Cola. MARHEN.J continues its efforts to realize sustainable values by launching eco-friendly bags made from 100% plastic recycled canvas yarn and REGEN, promising to remain a leading vegan brand actively responding to environmental crises through the Go Go Challenge.

The products featured in the 21 S/S advertising campaign are available on the MARHEN.J online mall, with other products to be released sequentially. Additionally, MARHEN.J will open a pop-up store at Shinsegae Gangnam for three weeks starting May 7, offering an opportunity to experience the new products and apple leather items.