Premium Manuka Honey 'Purity' Opens Popup Store at Shinsegae Department Store... First Offline Debut

- New Zealand Official Agency Certification, World's Highest Grade 'UMF 31+ Manuka Honey' Limited Sale
- Special Discounts and Various Benefits Including Manuka Honey Mini Pack Giveaway During Event Period

Purity Gift Set Presented Through Shinsegae Department Store Popup Store for the Lunar New Year

Barunson Life Science announced that its premium Manuka honey brand "Purity," which embodies 100 years of beekeeping expertise from pristine New Zealand, is making its first offline store debut in partnership with Shinsegae Department Store.

In celebration of Family Month, from April 30 to May 13, Purity will open pop-up stores at Shinsegae Department Store’s main branch, Gangnam branch, and Gyeonggi branch, offering Manuka honey products and gift sets at discounts of up to 15%. Notably, consumers will have the chance to experience the world’s highest-grade Manuka honey certified by an official New Zealand institution, "Purity Manuka Grand Cru Premium Reserve UMF 31+," drawing significant attention.

The pop-up stores will feature all Purity products as well as special gift sets for Family Month. These include ▲ six types of the original spoonable "Purity Manuka (UMF 8~31+)" ▲ "Crystal Sweet," a sugar-like crystallized form ▲ "Snap Pack," a jam-like squeezable pack ▲ and candy-type "Lozenge," all available at a 10% discount. Additionally, five gift sets composed of Snap Pack and original jar-type Manuka honey can be purchased at a 15% discount, with extra Snap Pack and Crystal Sweet mini packs (5 pieces) given as gifts.

Known as "liquid gold," Manuka honey is a very rare honey unique to New Zealand, produced by bees from the Manuka flower. Unlike regular honey, it contains the antibacterial compound "Methylglyoxal," which is known to provide antioxidant effects and help boost immunity, earning it a place among the world’s top 10 superfoods.

A representative of the Purity brand stated, “Less than a month after our official domestic launch, thanks to the great interest from consumers, we are able to introduce our products offline. We have prepared abundant benefits such as discounts, so we hope families take care of their health with the trustworthy ‘Purity Manuka Honey,’ clearly marked with quality certification.”

Meanwhile, the Purity pop-up stores will be available through Shinsegae Department Store’s "Wellness Fair" from April 30 to May 6 at the main branch, from May 7 to 13 at the Gyeonggi branch event hall, and from May 3 to 9 at the Gangnam branch on the basement 1st floor in front of the main entrance as a special Family Month pop-up store.