"Embracing the Scent of Spring"... Hotel Industry Unveils 'Hyangkangseu' Package

[Asia Economy Reporter Kim Yuri] The hotel industry is launching 'scent marketing' targeting those preparing for a spring staycation (hotel + vacation). They are unveiling 'Scentcations (scent + staycation)' packages through collaborations with lifestyle and luxury brands specializing in fragrances. The strategy is to provide consumers with a differentiated experience by incorporating scents that complement relaxation.

According to the industry on the 24th, RYSE Hotel located in Hongdae, Seoul, introduced the 'Nonfiction × RYSE Room Package' in collaboration with the lifestyle beauty brand 'Nonfiction.' Nonfiction is a brand created to express inner strength through scent and emphasizes that it does not contain 17 harmful ingredients such as sulfates, parabens, and phthalates, making it safe for sensitive skin.

This product offers a one-night stay in the RYSE Hotel Director or Producer Suite room along with amenities consisting of travel-sized body wash, body lotion, a single-sized hand cream, and vegan lip balm. Since it is a package launched in partnership with Nonfiction, it features the bestseller 'Gentle Night' scent. It delivers a simple and refreshing fragrance with sweet notes combined with wood, moss, and suede accords. The pouch also applies the unique patterns of RYSE Hotel’s interior and the Nonfiction brand. Additionally, breakfast for two is included.

Boutique hotel L'Escape collaborated with the French niche perfume house 'Atelier Cologne' to present a spring package. In addition to amenities available in the rooms, a pop-up zone where guests can experience various scents from Atelier Cologne was set up on the hotel's 7th floor. The world-class bartenders at Bar Marc D'Amour, located on the top floor of the hotel, also launched two special cocktails inspired by Atelier Cologne.

Guests staying in the Amour room receive a 10ml bottle of 'Cl?mentine California,' a unisex fragrance loved for its neutral charm, along with a leather tag from Atelier Cologne. Deluxe Atelier room guests receive the 10ml Cl?mentine California fragrance, a leather tag, and two vouchers for Marc D'Amour’s Atelier Cologne special cocktails. Those staying in the Atelier Suite can enjoy a 30ml Cl?mentine California fragrance, a leather case, and two special cocktails from Marc D'Amour inspired by Atelier Cologne.

Located in Gangnam-gu, Seoul, the Josun Palace Hotel launched the 'Royal Invitation to Josun Palace' package ahead of its opening on the 25th. This product, available for stays until August 31, includes an additional Byredo Le Chaim bathroom amenity kit in every room. The amenity kit consists of six items: shampoo, conditioner, body wash, body lotion, face wash, and soap. Families with children will also receive an additional Mustela bathroom amenity kit set. Byredo Le Chaim is exclusively produced for the luxury collection and is only available at Josun Palace Hotel. It features scents such as tangerine, Calabrian bergamot, violet, and white cedarwood.