Stonebrick Launches China Expansion with Tmall Flagship Store Opening!

Stonebrick, a creative cosmetic brand operated by E-Mart, announced that it will open a flagship store on Tmall, China’s largest e-commerce platform, on the 23rd.

Stonebrick will launch 24 cosmetic products simultaneously with the Tmall flagship store opening. The lineup includes popular domestic products such as the ‘Water Clear Tint 7 Shades’ and ‘Day Log Eye Palette’ from the spring collection released earlier this year, as well as the ‘Blurring Lipstick’ and cleansing foam. The Water Clear Tint 7 Shades are characterized by their clear colors and soft, delicate texture, allowing for a lively spring makeup look. The first batch sold out domestically, and the second batch is currently on sale. In addition to color cosmetics, the ‘Amino Brightening Ampoule Facial Wash,’ which thoroughly removes impurities with dense foam suitable for the yellow dust season, is also attracting attention. It is reported that 130,000 units of this product have been sold through duty-free shops.

Starting with the launch of 24 products on Tmall, Stonebrick plans to additionally launch the ‘Shape Slim Eye Trio’ and ‘Pastel Garden’ collections within the first half of the year, and actively expand simultaneous releases on Tmall in China in line with domestic new product launch schedules.

A Stonebrick representative stated, “We expect to further expand our overseas market channels through entry into China’s Tmall,” adding, “To strengthen competitiveness in the Chinese online market, we will enhance digital marketing using influencers such as wanghong and actively approach Chinese consumers through various events.”

The Stonebrick Tmall flagship store can be accessed through the homepage.