[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC division’s online shopping mall ‘Kolon Mall’ will launch the ‘Kolon Mall Live Show’ linked with offline stores starting from the 22nd.
The ‘Kolon Live Show’ is characterized by maximizing the offline experience online as well.
First, the filming takes place not in a studio but at brand stores. Since the store is the space that best represents the brand concept, the intention is to present live content that creates a connection between the brand and customers, not just simple sales. This has the advantage of strongly conveying the feeling of actual shopping from the viewer’s perspective.
Equal benefits are applied not only online but also offline. Customers who download coupons during the live broadcast can use those coupons at offline stores for a certain period.
Gonahyun, team leader of the Kolon Mall operations team, said, “Kolon Mall Live Show was planned as differentiated non-face-to-face content to simultaneously offer brand experience and benefits. It will be a time to intensively meet the attractive brands of Kolon FnC online.”
Meanwhile, the Kolon Mall Live Show will introduce new brand content every week through the Kolon Mall website and application, starting with Kolon FnC’s golf wear brand ‘Wak’ as the first broadcast on the 22nd.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
