Coway Launches 'Noble Air Purifier'

Design Inspired by Architecture
Caring for Ultrafine Dust, Bacteria, and Viruses

[Asia Economy Reporter Kim Cheolhyun] Coway (CEO Lee Haeseon and Seo Jangwon) announced on the 21st that it has launched the 'Noble Air Purifier Series,' featuring sculptural design, 4D three-dimensional purification, and three-dimensional filters.

The Coway Noble Air Purifier applies a straight-structured square tower design inspired by architecture. It is available in four colors, allowing for enhanced interior effects according to lifestyle and preferences.

It also incorporates an innovative Air Clean Antibacterial Filter System to deliver powerful performance. With a patented 4D three-dimensional filter structure, stepwise filters are combined and installed on four sides, enabling effective indoor air quality management. It removes 99.999% of ultrafine dust and includes functions to inhibit bacterial and mold growth within the filter, thereby reducing airborne bacteria and viruses.

The 'Double Air Matching Filter System,' which strengthens air management tailored to living environments and lifestyles, is also applied. Among six types of filters, two can be selected as needed. My Pet Mode, which focuses on purifying pet hair and dust, is also provided as a standard feature. My Pet Mode uses Coway's unique airflow control technology to gather dust from the floor, lift it upward for rapid removal, and thoroughly clean airborne dust and fluff.

The AI function has been enhanced to improve user convenience. Real-time air conditions can be checked at a glance, and filter replacement timing is automatically notified. Additionally, with the application of the Internet of Things (IoT), product control is possible, and the device can self-diagnose its status and receive remote inspections via call center control when necessary.

Kim Hyunsook, Head of Product Planning at Coway, said, "The Noble Air Purifier is an innovative product that thoroughly cares for indoor air with powerful four-sided three-dimensional purification and the Air Clean Antibacterial Filter System, while also featuring elegant design. We will lead a new paradigm of premium air purifiers by emphasizing excellent purification performance and aesthetic value."